Caffeine or Just Marketing? Scientists Spill the Tea on What’s Actually Inside Your Energy Drink

By Marcus Bennett March 4, 2026
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Caffeine or Just Marketing? Scientists Spill the Tea on What’s Actually Inside Your Energy Drink @ Men's Journal

The energy drink market is officially having a main character moment, with sales skyrocketing among Gen Z and Millennials. According to Forbes, nearly two-thirds of teens indulge in these drinks, while the bulk of "power users" are those under the age of 35 looking to stay locked in during long shifts or study sessions.

The heavy hitter in these cans is caffeine, with levels ranging from 100 to 300 milligrams per serving—often far exceeding the kick you'd get from a standard cup of Joe. To justify the premium price tag, brands like Celsius and Red Bull pack their formulas with vitamins, amino acids, and herbal extracts, claiming they boost focus, stamina, and recovery.

However, experts in toxicology and cardiology are giving these "functional" extras a major vibe check. Joe Zagorski, a toxicologist and assistant professor at Michigan State University, told The New York Times that there is still a lack of solid scientific evidence proving that the vitamins and botanicals in energy drinks provide any real health perks.

"The vast majority of the effects that a consumer feels are driven solely by the action of high doses of caffeine," Zagorski noted.
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Energy drink ingredients analysis

One of the biggest red flags for consumers is the "wild west" nature of FDA regulation. In the U.S. market, some products are classified as conventional beverages, while others are marketed as dietary supplements.

This creates a massive loophole in labeling. While standard sodas must list all ingredients clearly, products registered as supplements can hide behind vague terms like "proprietary blend" or "focus complex," making it impossible to know exactly how much of each "magic ingredient" you're actually swallowing.

Botanicals like guarana, yerba mate, and green tea extract are staples in the industry. Dr. John Higgins from UTHealth Houston explained that these extracts often contain "stealth caffeine" that isn't always calculated in the total count on the label. This makes it dangerously easy to blow past the 400-milligram daily limit recommended by experts in GQ.

Other popular add-ins like ginseng and ginkgo biloba are touted for increasing blood flow, but they don't always play nice with stimulants.

"Combining these components with caffeine can, in some cases, lead to adverse side effects, including heart palpitations and increased blood pressure," says cardiologist Anna Svatikova.

B-vitamins (B2, B3, B6, B12) are added because they help the body convert food into fuel. However, the dose in a single can of Monster often dwarfs the recommended daily value. Professor Richard Bloomer of the University of Memphis points out that most Americans get plenty of B-vitamins from a balanced diet, and any excess simply results in "expensive urine."

"There is currently insufficient clinical evidence that consuming these vitamins in excess of the norm improves cognitive function in healthy individuals," Bloomer confirmed.

Furthermore, he warns that long-term intake of mega-doses can lead to serious issues like liver damage or neuropathy. As Vogue has noted in its wellness guides, more is definitely not always better when it comes to supplementation.

Amino acids like taurine and L-theanine are also standard. While some data suggests taurine might slightly edge up physical endurance when paired with caffeine, animal studies have raised concerns about potential links to arrhythmia.

L-theanine, naturally found in tea leaves, has shown promise in small trials for smoothing out the "caffeine jitters" and improving attention, but we’re still waiting on large-scale clinical trials to prove it’s a game-changer.

Then there’s the sugar factor. Some cans pack up to 60 grams of the sweet stuff—well over the daily limit for a healthy lifestyle.

"These products are essentially a can of sugar-water with caffeine added. Excessive sugar consumption is directly linked to obesity, cardiovascular disease, and diabetes," warned Professor Bloomer.

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Sugar content in energy drinks

For a healthy adult, the occasional energy drink is usually fine, but you need to watch the serving size. Many cans actually contain two servings, doubling the risk if you chug the whole thing.

Caffeine tolerance is also highly individual. For those who are sensitive, an overload of stimulants can trigger anxiety, insomnia, GI issues, and in rare, extreme cases, cardiac arrest. These drinks are a hard pass for anyone with heart conditions, as well as for kids, teens, and pregnant women.

Health pros also give a strict "no" to mixing energy drinks with alcohol (the infamous "Vodka Red Bull" combo). Caffeine masks the feeling of being drunk, leading to "wide-awake intoxication," which increases the risk of alcohol poisoning and puts massive cardiovascular stress on the body.

If you need a pick-me-up without the sketchy additives, doctors suggest sticking to black coffee or matcha. They provide the antioxidants your body craves without the baggage of a complex, unproven chemical cocktail.

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Marcus Bennett

Marcus writes across multiple topics including personal growth, fitness, and current trends. Known for a straightforward and relatable tone, he translates complex ideas into practical advice readers can apply immediately.

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